Having worked with Matt Bean on the hugely successful Hitchin Soapbox Derby, I got the call... Create a Christmas Campaign for the his restaurant. Yay!
Cantina Carnitas has a very illustrative approach to promotions, so I leveraged ArtSpace Ai, Grok & Adobe Firefly, bringing together elements in Adobe Illustrator to create a range of promotional items for the campaign.
Culminating in an animated 'reel', utilising the power of Grok and then brought into Adobe Premiere to add typographic details.
Animations rendered using Grok.
Downloaded and imported into Adobe Premiere with Adobe Illustrator elements layered to create a final MP4 output for social media.
Gold Institute of Sales Promotion Award for Renault UK.
Gold Creative and Innovations Award for National Blood donor recruitment campaign.
Silver Direct Marketing Award for BSkyB direct mail campaign.
D&AD Silver for British Telecoms’ ‘It’ magazine.
From my initial brief, pitched in my busy Mexican restaurant, Mike immediately gauged the feel of the brand and how it needed to be portrayed. Not one for sugar skulls or sombreros he dived straight into the aesthetic of Mexican hospitality in vivid bold colour-ways!
It was a joy to see the draft ideas and a real challenge picking just one design to take forward!