Telephone +44 (0)7973 425949

email mikehiggs@mac.com

At a glance, everything you need to know before contacting me.

A selection of projects from a range of clients, old and new.

Selected in-depth case studies from a range of client work.

Get in touch through the website with this simple contact form.

Case Studies – A more in-depth look at three recent client projects

Shoppercentric needed to revamp their main client communication, a quarterly 24 page A5 magazine covering a range of topics that are of specific interest to their core audience - from small, independent retailers, right through to major high-street brands.

The redesign included the design of a new masthead, involving a rename from 'Windows' to WindowOn... Allowing for a Magazine 'logotype' to be developed.

Internally, the articles needed to be supported by complimentary images and information graphics to help explain some of the more complex data reported in each issue. A clear distinction developed between 'feature' articles, 'though pieces'. Regular interviews, gossip pieces and client testimonials were all considered and given their own 'identity' within the new look publication.

The latest Issue (July 2015) saw a redesign of the Masthead and a refreshment of the content to keep readers engaged.

WindowOn... Magazine

A selection of Front Covers showcasing a diverse range of consumer topics from "Multi-Channel Retailing" in Issue 13, back in February 2012, right through to the current (November 2016 Issue) covering "Generation-Z".

Please click on any smaller cover to see a bigger version on the left.

Sample Spreads from three recent editions

Mike has helped us turn a great idea into reality. We knew we could produce the content for a marketing magazine of real value to our clients, but we needed someone to come in and give it the right look and feel. Mike had an intuitive understanding of what would work from the start, and that gave us the confidence to take our ideas even further than originally planned.

But it wasn’t just the creative input we needed, we wanted to work with someone who could project manage the design and printing process to deliver a great looking magazine every time. From our perspective, once we hand the content over to Mike it feels a relatively painless process to get to the point of signing off the design. We couldn’t ask for more.

It is fair to say Mike has added real value to a pivotal part of our marketing, and added to that he is a pleasure to work with.

Danielle Pinnington

Founder & Owner – Shoppercentric

Industry Awards

Gold Institute of Sales Promotion Award for Renault UK.

Gold Creative and Innovations Award

for National Blood donor recruitment campaign.

Silver Direct Marketing Award for BSkyB direct mail campaign.

D&AD Silver for British Telecoms’ ‘It’ magazine.

Contact Mike Higgs

Get in touch through the website with this simple contact form.

Telephone 07973 425949

email mikehiggs@mac.com